BUSINESS VENTURE EARNS CONCORD UNIVERSITY STUDENT AWARD IN STATE CONTEST
CONTACT:
Sarah M. Pritchett
Concord University
Office of Advancement
PO Box 1000, Athens, WV 24712
(304) 384-6312, news@concord.edu
www.concord.edu
After 4 p.m.
pitzer@concord.edu
Office: 304-384-5211
Cell: 304-320-6405
March 30, 2022
BUSINESS VENTURE EARNS CONCORD UNIVERSITY STUDENT AWARD IN STATE CONTEST
ATHENS, W.Va. – Concord University junior Ellie Hawcroft is among the winners in the WV Innovation + Business Model Competition (WVIBMC) state finals hosted recently on the campus of Marshall University.
Hawcroft was awarded $750 for her proposed new venture named NutriKick, a food and beverage alternative that provides healthy choices in areas where food and beverage choices are limited to fast food and chain restaurants.
In particular, NutriKick would target students and faculty members in the smaller college towns where on-campus and off-campus food and beverage offerings are quite limited in both selection and operating hours. The target markets include those that work or practice beyond traditional operating hours, vegetarian and vegan consumers that experience restricted options and menus, and those that seek gluten-free alternatives to the traditional fare available in cafeterias and similar outlets.
Ellie is from Barnsley, England, and is majoring in business administration at Concord. She is coached by Dr. Angela Addair, Director of Entrepreneurial Studies. Concord is a partner institution for the WVIBMC.
“I’m so proud of Ellie and her accomplishments. She represented Concord so well, she is a true gem,” Dr. Addair said.
For additional information about Entrepreneurial Studies at Concord University please contact Dr. Angela Addair at aaddair@concord.edu or 304-384-5245.
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