Communication

Why study Multimedia production at Concord?

All organizations have a story. Multimedia Production students will be prepared to help create, brand, and promote that story to a targeted market using multiple media modes—words, images, audio, and video. Multimedia Production is an infusion of digital production, graphic design, marketing, and communication theory to prepare students for high-tech careers in a variety of sectors.

A student working on the audio and visuals for a student news broadcastThe newly updated major in Multimedia Production was designed with today’s job market in mind. Students will be trained to capture and edit excellent video and audio content, while also having skills in promotion, web design, social media messaging, and Associated Press style writing. All of these areas are pivotal to success in today’s digital world.

With hands on courses like Social Media Production, Video/Audio Field Production, Graphic Design, and Digital Presenting, students will use their strong base of theoretical communication and industry standard equipment in Concord’s contemporary digital TV and Radio studios to create multidimensional projects that can be used on campus, as well as to build impressive resume material.

Students have flexibility within the degree to choose electives that meet their individual interests. Discover what excites you and make that your career goal!

Multimedia Production Major (on campus)

Credit Hours: 48

General Education:

  • COMM 101: Fundamentals of Speech
  • ART 106: Basic Computer Graphics

Multimedia Production Major Courses:

  • MCOM 142: Multimedia Storytelling
  • MCOM 143: Video Studio Prod.
  • MCOM 239: Social Media Production
  • MCOM 204: Interpersonal Communication
  • MCOM 241: Digital Presenting
  • MCOM 242: Multimedia Writing
  • MCOM 301: Persuasion
  • MCOM 306: Editing Digital Media
  • MCOM 359: Media and Communication Law
  • MKT 305: Principles of Marketing

Choose one:

  • MCOM 237: Video Field Production
  • MCOM 238: Audio Production

Choose one:

  • MCOM 304: Intercultural Communication and Diversity
  • MCOM 305: Comm. in the Organization

Choose two of the Following:

  • ART 216: Photography
  • ART 222: Basic Production Techniques
  • ART 223: Typography
  • ART 361: Web Design

Choose three of the following 1 hour Workshops (may be repeated):

  • MCOM 260: Practicum—Mt. Lion TV
  • MCOM 260: Practicum—WVCU Radio Or
  • MCOM 260: Practicum—Concordian News

Either:

  • MCOM 450: Internship Or
  • MCOM 460: Senior Practicum

Multimedia Communication Minor

18 Total Credit Hours

  • MCOM 142 Multimedia Storytelling (3)
  • MCOM 143 Video Studio Production (3)
  • MCOM 237 Video Field Production (3)
  • MCOM 238 Audio Production (3)
  • MCOM 306 Editing Digital Media (3)
  • Three (3) additional credit hours of MCOM coursework selected in coordination with advisor.

Digital Professional Communication Minor

18 Credit Hours

  • BGEN 205: Fundamentals of Business Communication (3)
  • MCOM 142 Multimedia Storytelling (3)
  • MCOM 242: Multimedia Writing (3)
  • MCOM 241: Digital Presenting (3)
  • MCOM 204: Interpersonal Communication (3)
  • MCOM 305: Communication in the Organization (3)

Concord’s Educational Goals and Objectives. Each program evaluates student knowledge that is both technical and theoretical about the communication field, communication skills (writing, speaking), and critical thinking skills that synthesize the skills and knowledge for use in a diverse world.

Educational Goals & Objectives:

  1.  Knowledge
    Goal—To synthesize and integrate communication theories and technology to apply to multimedia formats

    1. Objective 1.1—students will integrate knowledge and skills from coursework into multimedia and digital applications.
  2. Communication skills
    Goal— To demonstrate proficient communication skills in spoken, written, and technological formats

    1. Objective 2.1—students will demonstrate oral proficiency in communication by preparing speeches, presentations, reading exercises, and group projects.
    2. Objective 2.2—students will demonstrate written proficiency in communication by preparing papers, media scripts, portfolios, press releases and/or articles.
    3. Objective 2.3—students will able to use technology necessary for success in their career (e.g., graphic design software, editing software, broadcasting equipment)
  3. Critical thinking skills in a diverse world
    Goal—To demonstrate a synthesis of the skills and knowledge in education goals 1 & 2 for use in analyzing global issues and practical use in a capstone course

      1. Objective 3.1—students will demonstrate sensitivity to diverse thinking and cultures in multimedia productions.
      2. Objective 3.2—students will synthesize their knowledge and skills obtained in the Communication Program through successful completion of a capstone project or internship.